Blog

Every job has the perfect tool, and the same holds true for designers when it comes to selecting the right paper for a specific project. However, the challenge is understanding the features that designers need to account for relative to the print...

When done right, paper manufacturing has a variety of benefits. Paper mills are a powerful economic engine for the communities in which they are located, supplying jobs and critical tax revenue for towns and cities. Plus, wood sourced from...

Digital fatigue — also called digital burnout — has become commonplace in a business landscape and culture driven by digital communication. The amount of time the average person spends checking email, scrolling social media feeds on their smartphone...

For decades, the Pocket Pal has been the go-to resource on all things print for graphic artists and printers alike. With twenty-one editions in the books, the Pocket Pal established a look and feel that those in the print world had grown accustomed...

When they opened their doors in the mid 1980s, Slate Group wasn’t that different from many other commercial printers. They focused on a fairly traditional business model — customers submit a quote request or project and the job is printed, often...

A swatchbook is an important resource for both designers and printers. It offers a more tactile overview into the kinds of paper stocks a manufacturer provides to help inform design decisions and the kinds of paper a printer keeps in-house. But...

More than 70% of consumers base their purchasing decisions on the quality of a product’s packaging. Because brands only get one chance at a first impression, package design and print quality are key to both attract new customers and continue to...

Account-based marketing (ABM) campaigns focus on targeting key accounts with personalized messaging to create a more meaningful, long-term partnership with customers. Direct mail is a common application for ABM campaigns, in large part because of...

This year we launched a new quarterly magazine called Did You Know? to help designers, marketers, printers and anyone associated with the print industry stay in-the-know about the latest trends, conversations and innovations in the print world. Each...

Holiday mailers matter. Whether you’re wishing season's greetings to longtime customers or positioning a special, limited-time offer, holiday mailers are an important touchpoint for brands. In fact, more than 1.6 billion holiday cards are mailed...