Blog
JAN 27, 2026
These Strategies Can Help Your Customers Maximize the ROI of Transactional Print
- Transactional print can be more than just invoices or account summaries — it can help generate revenue and growth.
- Personalization helps create targeted offers and messaging that entice consumers to respond or convert.
- Digital...
DEC 29, 2025
What Printers Need to Know About Extended Producer Responsibility Laws
- EPR laws are reshaping how printers manage waste, including printers whose customers send paper into Oregon, Colorado and other EPR states.
- Compliance with EPR laws is key in helping printers reduce costs in the form of fees or...
NOV 17, 2025
How Intelligent Paper Delivers Real-Time Campaign Tracking and ROI
- Sylvamo’s new Intelligent Paper helps print service providers adopt a more data-driven approach to direct mail campaigns
- Intelligent Paper offers a centralized online dashboard for real-time mailer tracking and performance...
OCT 23, 2025
How the New Generation of Print Sales Reps Can Position Themselves as Partners in Maximizing Print Investment
MAIN TAKEAWAYS:
- Creating a collaborative partnership with clients is key for new print sales reps in creating long-term relationships
- Advising on USPS® promotions, finishing techniques and digital integrations can help clients maximize their...
AUG 20, 2025
How to Unlock 30%+ Direct Mail Postage Savings with USPS® Incentives & Promotions
- The USPS Promotions and Incentives program offers a variety of initiatives to help mailers save 5% to 10% on postage
- The Mail Growth Incentive helps high-volume mailers earn up to 30% discounts on postage.
- Stackable upgrades and add-ons provide...
APR 17, 2025
The Entire Ecosystem: An Interview with Sylvamo’s Chief Sustainability Officer James McDonald and Global Sustainability Manager Nathaniel Elser
When done right, paper manufacturing has a variety of benefits. Paper mills are a powerful economic engine for the communities in which they are located, supplying jobs and critical tax revenue for towns and cities. Plus, wood sourced from...
MAR 24, 2025
Print As the Antidote to Digital Fatigue: An Interview with Jim Kohler, The Paper Professor
Digital fatigue — also called digital burnout — has become commonplace in a business landscape and culture driven by digital communication. The amount of time the average person spends checking email, scrolling social media feeds on their smartphone...
FEB 18, 2025
Reimagining the Pocket Pal with the Help of Savannah College of Art and Design Students
For decades, the Pocket Pal has been the go-to resource on all things print for graphic artists and printers alike. With twenty-one editions in the books, the Pocket Pal established a look and feel that those in the print world had grown accustomed...
FEB 18, 2025
Getting Nerdy with Paper: How Slate Group Built a Print Business On Inspiring Customers
When they opened their doors in the mid 1980s, Slate Group wasn’t that different from many other commercial printers. They focused on a fairly traditional business model — customers submit a quote request or project and the job is printed, often...
JAN 21, 2025
Designing the New Accent® Opaque Swatchbook: An Interview with Graphic Designer Aurelia Tauscher
A swatchbook is an important resource for both designers and printers. It offers a more tactile overview into the kinds of paper stocks a manufacturer provides to help inform design decisions and the kinds of paper a printer keeps in-house. But...