Blog

MAIN TAKEAWAYS:

• Direct mail response rates don’t tell the whole story about direct mail performance.
• Digital integrations can offer unique and valuable insights into direct mail engagement.
• Digital integrations can also help reduce postage costs...

• The USPS Promotions and Incentives program offers a variety of initiatives to help mailers save 5% to 10% on postage
• The Mail Growth Incentive helps high-volume mailers earn up to 30% discounts on postage.
• Stackable upgrades and add-ons provide...

An Interview with Tanner Woodford, Founder and Executive Director of the Design Museum of Chicago

As one of the more storied American cities, Chicago has a rich history of graphic art and design that is heavily influenced by the diverse mix of...

It’s safe to say artificial intelligence (AI) has captured the attention of nearly every industry — and many industries are already experiencing the efficiency benefits of AI-powered technology in accelerating and enhancing processes or workflows. 

Illustrator Tou Yia Xiong is no stranger to travel and the impact a place can have on a person. A Brooklyn, New York resident, he came to the U.S. from Thailand as a child, growing up in Wisconsin before moving to Seattle to start his graphic arts...

Creative Works West is an annual gathering of graphic artists and designers. This event celebrates creativity and innovation in design, and it’s a platform for them to share ideas and collaborate. 

Every job has the perfect tool, and the same holds true for designers when it comes to selecting the right paper for a specific project. However, the challenge is understanding the features that designers need to account for relative to the print...

When done right, paper manufacturing has a variety of benefits. Paper mills are a powerful economic engine for the communities in which they are located, supplying jobs and critical tax revenue for towns and cities. Plus, wood sourced from...

Digital fatigue — also called digital burnout — has become commonplace in a business landscape and culture driven by digital communication. The amount of time the average person spends checking email, scrolling social media feeds on their smartphone...

For decades, the Pocket Pal has been the go-to resource on all things print for graphic artists and printers alike. With twenty-one editions in the books, the Pocket Pal established a look and feel that those in the print world had grown accustomed...