Blog

Your choice of paper can go a long way toward helping your marketing collateral stand out amongst the competition. When it comes to choosing the best paper for your print marketing communications, the discussion usually centers on the choice between...

You only get one chance to make a first impression. This is true in life, but it’s also true in direct mail, particularly when it comes to the look and feel of your direct mail envelope. While self-mailers are an effective direct mail form, there...

It probably goes without saying that your choice of paper plays a large role in the final outcome of your project. The appearance, feel and function of your piece can hinge on paper selection, and while your printing partner is a valuable resource...

Print matters. Whether it’s helping to increase the retention and recall of information, or creating a deeper connection with readers via a tactile experience, dynamic commercial print pieces like brochures, catalogs or direct mail postcards have...

The reason marketers continue to leverage direct mail in today’s digital-driven age is pretty simple — it works. In fact, a recent study found that almost 90% of direct mail gets opened compared to just 20% of emails, and that more than 60% of...

3 WAYS DIGITAL PRINT SAVES MONEY 💵

You can’t stop costs from going up, and you can’t control the labor market. One thing you can do is look toward the future of print and prepare. Based on the fact that every OEM in the industry has made major ...

As companies across a variety of industries continue to encourage paperless billing as a faster, more efficient and more cost-effective way to invoice customers and offer regular account summaries or overviews, today’s consumers are signaling that...

Ask anyone in the design or print industry about using recycled paper and you’ll likely get some variation on this answer: Printing on recycled paper is good for the environment. And while this is most certainly true, the conversation rarely...

We love seeing the ingenious ways designers find to bring their print campaigns to life. Bridging the tactile, impossible-to-deny reality of a beautifully done print piece with the digital realm — truly integrating it with digital channels — has...

The continued growth of sustainability initiatives across industries is pushing designers and printers to prioritize paper that is produced via sustainable harvesting and manufacturing practices, including responsible forest management and forest...