MAR 15, 2023
3 Applications Where Print Actually Has the Edge Over Digital
A recent survey of more than 1,000 office workers found that 87% of participants spent an average of seven hours per day looking at a screen, and more than half of those surveyed reported some level of fatigue as a result of digital overload. For...
JAN 24, 2023
Brightness vs. Whiteness: What Do These Paper Terms Actually Mean?
Though it sounds like they could mean something similar, the measurements of brightness versus whiteness in premium paper stock are actually quite distinct and very different. The trouble is these terms are often confused or in some cases...
DEC 14, 2022
The Case for Print Textbooks as a More Effective Way of Learning
Take a peek inside an average American classroom in 2022 and you’re likely to see students using tablets or other e-reading devices as opposed to traditional print textbooks. In fact, the Washington, D.C. Public School District spent about $14...
NOV 30, 2022
Digital Dish: November 2021
Every Digital Dish features stories, tips or tricks from digital experts. This month, we sat down with Bob Baldridge, President & CEO of Varispark, and Steven Bukovich, Solutions Consultant at Varispark, to talk about how embracing digital printing...
NOV 16, 2022
From Pencil to Mouse: One Designer’s Journey from Print to Digital
We recently had the honor of speaking with award-winning Chicago designer Kerry Grady about his new book From Pencil to Mouse: Forty Years of Graphic Design. Filled with examples of his own work from the last four decades, the stunningly printed...
OCT 7, 2022
Breaking Down This Year’s USPS Postage Increase and How It Could Impact You
A temporary USPS® postage increase took effect this month to help cover the handling costs of the large number of parcels in the pipeline during the holiday season. While this increase is similar in some respects to those in recent years, the size...
AUG 24, 2022
How to Promote Print Projects with Instagram Reels in 2022
Social media in 2022 is all about video content. From the astonishingly fast rise of TikTok to Instagram’s pivot to prioritizing Reels (its answer to TikTok’s algorithmically served videos), social media platforms are making it easier to edit and...
JUL 15, 2022
Christmas in July: Why You Should Start Designing Your Holiday Cards Now
The idea of thinking about your company’s holiday cards while the thermometer still says summer might seem a bit premature. But in today’s world of labor and material shortages, supply chain disruptions and extended lead times, a little foresight...
JUN 23, 2022
Why Paper Menus Are Superior to QR Codes
Food delivery services like Grubhub, DoorDash and a handful of others make it easier than ever before to browse their apps for the restaurant you want, scroll through a simple digital menu and have your ideal meal delivered right to your door with...
MAY 24, 2022
3 Dimensional Mailers We Love
Direct mail is beloved by marketers because of its effectiveness — according to the Direct Marketing Association (now part of the ANA), up to 90% of direct mail gets opened. Postcards are even more effective; since there’s nothing to open, nothing...











