AUG 22, 2023
What is 3D Mail?
The reason marketers continue to leverage direct mail in today’s digital-driven age is pretty simple — it works. In fact, a recent study found that almost 90% of direct mail gets opened compared to just 20% of emails, and that more than 60% of...
JUL 19, 2023
Is Paperless Billing Actually the Best Thing for Your Customers?
As companies across a variety of industries continue to encourage paperless billing as a faster, more efficient and more cost-effective way to invoice customers and offer regular account summaries or overviews, today’s consumers are signaling that...
JUN 22, 2023
5 Benefits of Using Recycled Paper in Commercial Printing
Ask anyone in the design or print industry about using recycled paper and you’ll likely get some variation on this answer: Printing on recycled paper is good for the environment. And while this is most certainly true, the conversation rarely...
JUN 2, 2023
Augmented Reality 101 for Designers
We love seeing the ingenious ways designers find to bring their print campaigns to life. Bridging the tactile, impossible-to-deny reality of a beautifully done print piece with the digital realm — truly integrating it with digital channels — has...
MAY 23, 2023
SFI®, FSC®, PEFC: How to Choose Sustainably Made Paper
The continued growth of sustainability initiatives across industries is pushing designers and printers to prioritize paper that is produced via sustainable harvesting and manufacturing practices, including responsible forest management and forest...
APR 26, 2023
What is the Difference Between Uncoated Paper and Digital Treated Paper?
You’ve likely heard the terms uncoated paper and digital treated paper before. They’re both pretty ubiquitous in the paper world, but even with how frequently they appear, there’s still a lack of clarity on the differences between the two — and the...
APR 25, 2023
Accent On: Artist and Educator BO Haynes
Did you catch our recent project profile on this handcrafted LED-lit slip-cased book set? (If not, click through because this illuminating piece is worth a look!)
This interactive print project was the creation of BO Haynes. BO is many things: an...
MAR 15, 2023
3 Applications Where Print Actually Has the Edge Over Digital
A recent survey of more than 1,000 office workers found that 87% of participants spent an average of seven hours per day looking at a screen, and more than half of those surveyed reported some level of fatigue as a result of digital overload. For...
JAN 24, 2023
Brightness vs. Whiteness: What Do These Paper Terms Actually Mean?
Though it sounds like they could mean something similar, the measurements of brightness versus whiteness in premium paper stock are actually quite distinct and very different. The trouble is these terms are often confused or in some cases...
DEC 14, 2022
The Case for Print Textbooks as a More Effective Way of Learning
Take a peek inside an average American classroom in 2022 and you’re likely to see students using tablets or other e-reading devices as opposed to traditional print textbooks. In fact, the Washington, D.C. Public School District spent about $14...







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