Blog

The paper world is full of terms and concepts that sound similar but actually have different meanings. For example, understanding the difference between paper brightness and whiteness can significantly impact your choice of paper for a specific...

They say you can’t judge a book by its cover, but people do judge marketing collateral by the paper. While many designers and printers place a strong focus on factors like coated or uncoated paper, digital treatments and finishes — all of which are...

They say a picture is worth 1,000 words, and that couldn’t be more true when it comes to designing — and receiving — direct mail. The human brain processes visuals 60,000 times faster than text, which means the visual impact of each piece of direct...

Our Did You Know? has long been a valuable print resource for tips, techniques and inspiration for designers and printers on how to create next-level print materials for a wide range of applications. But we wanted to shake things up a bit in 2024,...

There was a time in the not-too-distant past when augmented reality (AR) was a novelty. The technology was underdeveloped, marketers and designers didn’t understand how to effectively deploy it and customers didn’t know how to engage with it. It’s...

For graphic designer and business owner Kyndra Bailey, inspiration can be something of a surprise, striking at any time and in any place. Her journey in graphic design began as a bit of a surprise as well. Kyndra took up hand-lettering as a hobby...

Your choice of paper can go a long way toward helping your marketing collateral stand out amongst the competition. When it comes to choosing the best paper for your print marketing communications, the discussion usually centers on the choice between...

You only get one chance to make a first impression. This is true in life, but it’s also true in direct mail, particularly when it comes to the look and feel of your direct mail envelope. While self-mailers are an effective direct mail form, there...

It probably goes without saying that your choice of paper plays a large role in the final outcome of your project. The appearance, feel and function of your piece can hinge on paper selection, and while your printing partner is a valuable resource...

Print matters. Whether it’s helping to increase the retention and recall of information, or creating a deeper connection with readers via a tactile experience, dynamic commercial print pieces like brochures, catalogs or direct mail postcards have...